Making flying greener isn’t the easiest of tasks, but the Ithaca Tompkins Regional Airport is doing its best. Charged with creating a sustainable master plan for the airport, engineering firm C&S Companies welcomed the help of students in IC marketing professor Scott Erickson’s Social and Nonprofit Marketing class, the M.B.A. course Sustainable Practices in Operations and Technology, and two Cornell University courses.
Students wrote reports and gave presentations on a variety of sustainability initiatives and options for the airport, including LEED certification, transportation demand management, community involvement and outreach, and carbon offsets. “I think the Tompkins Ithaca Regional Airport benefited from the students’ fresh perspective and diversity of approaches,” says Erickson.
The students benefited too, with the consultant team and airport manager making presentations to the class. Says Erickson: “It was really useful for the students to do a real-world, hands-on project.”
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