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Students take part in revolutionary social media conference

Written by Emily Hull

Four IC students attend Social Media Week in New York City. Photo provided.

On February 23–27, three integrated marketing communications majors packed their bags and their mobile devices to attend Social Media Week at the Highline Stages in New York City. The worldwide conference allows students, entrepreneurs, analysts, business executives and media professionals to learn about the most innovative technologies in the social space. 

Claire Farrell ’15, Katherine Fischer ’17, and Paul Shaw ’17 each received a scholarship to attend the event on behalf of Forbes, giving them access to keynote speaker presentations, masterclasses, networking events and the exhibition floor. 

“After listening to executives and chief marketing officers from large and successful companies such as SalesForce, The New York TimesTimeOut, Vimeo and Ford, I learned a great deal about the changing media landscape,” Fischer said. “A consistent trend throughout the week was the importance of data and analytics to fuel your communications decisions.”  

The students attended sessions led by Martha Stewart, Hootsuite, SnapChat, and Pinterest among many others. Farrell said she was blown away by how fast technology is advancing beyond what we know and already see in action.

“Behind everything we do there are programmers and scientists figuring it all out,” she said. “They are the brains behind so many popular games and websites and I was amazed by their brilliance when it comes to a side of business planning I hadn't yet known.”

The students said the uniquely casual atmosphere of the networking events allowed them to meet professionals in a wide range of industries. Shaw said he met with several companies that want his small business to do some work for them, while Fischer said she met many interesting people from startup and tech companies she is sure will turn into internship and job opportunities in the future.

Fischer said the most rewarding part of her experience has been putting the skills she learned at Social Media Week to use inside her Park and business school classrooms.

“Being able to apply this “real world” experience makes what I am studying that much more interesting and allows me to better understand how it is used in a business environment,” she said. 



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