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ReadyCam Technology Gives Media Immediate Access to IC Experts

Written by Meghan Swope

Ithaca College's new ReadyCam® studio provides national television outlets with live, satellite access to faculty experts.

Ithaca College remains a leader in providing students and faculty with access to new media. This year the Roy H. Park School of Communications installed a VideoLink ReadyCam studio.

VideoLink staff members spent nearly a week on campus installing the studio, which is now in use.

The ReadyCam gives Ithaca's own faculty experts the ability to be interviewed live -- via satellite right from the Park School studio -- on national television news stations such as CNN.

Among the many faculty experts available are

  • Michael McCall, professor of marketing, whose topics of expertise include: marketing, consumer psychology, spending habits, credit card debt
  • Kim Gregson, associate professor of television and radio: communications/new media, social media, video games, election campaigns
  • Cynthia Scheibe, associate professor of psychology: developmental psychology, media literacy, decoding media messages
  • Jeff Cohen, associate professor of journalism and director of the Park Center for Independent Media: media censorship/bias, blogs, the Internet
  • Stephen Sweet, assistant professor of sociology: intersections between work, family and community, family conflict, economic inequalities, job insecurity

IC students will also be trained to use the technology.

Ithaca College is one of only about a dozen colleges in the country to have this capability. The equipment in the studio was a gift from alumnus Doug Weisman '78, founder and co-owner of VideoLink.



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