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My Favorite Shop in Ithaca: Petrune

Written by Amelia Blevins

Amelia Blevins '12 browses at Petrune, her favorite store in Ithaca.

My main stop whenever I’m downtown on the Commons is Petrune, which carries clothes and accessories with a creative, retro flair, whether they’re vintage or new.

I love the designs by IC alumna Natasha Keller ’04, a.k.a. One Swell Gal, especially her bright patterned change purses.

She’s also working on a Petrune line of handmade party dresses. She adds vintage touches to these new pieces in what she calls “up-cycling,” like adding a ’70s beaded belt or a decorative rose salvaged from a ’20s gown.

“Our goal is to sell classics from every decade back to the turn of the century,” Petrune owner Domenica Brockman tells me, “and new retro-inspired pieces from independent labels like Tulle and BB Dakota.”

Whether we buy anything or not, Petrune gives my friends and me an excuse for a fun dressing-room fashion show, where we can be ’20s flappers or ’60s mods or ’80s preppies or present-day fashion plates.

And I’m not the store’s only IC fan. Gossip Girl Amanda Setton ’07 was back in town and stopped in for her Petrune fix!



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