"I have always pushed my students very hard. I think, though, that after my experience in Saudi Arabia, I pushed them harder," says Janice Levy, professor of cinema,photography, and media arts, who spent her recent sabbatical teaching introductory photography at Princess Noura University.
A sealed envelope was handed to the team captains of each of the nine teams signed up for the first ever Creative Crunch advertising competition, hosted by Park AdVenue, the Ithaca College chapter of the American Advertising Federation. With a “Good luck,” teams tore open their packet and began work on a campaign for their mystery client: Levi’s 501 Jeans.
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