United. That’s how IC athletes feel with the college’s new athletics identity.
Ithaca’s Office of Intercollegiate Athletics and Recreational Sports unveiled a new, cohesive identity across the many sports played on campus this past fall. Student-athletes received new uniforms with the sharp, angular new logo, which asserts the strength of the players and the unity of their teams.
Current and alumni student-athletes, coaches, and staff worked together with the college's Office of Marketing Communications to bring the new vision to life. Jason DeLand ’98, former IC baseball player and cofounder of the award-winning agency Anomaly (known for its Budweiser Super Bowl commercials), volunteered as a strategic advisor for the project. For many student-athletes, the sports they play are central to their college experience, and the new athletics identity brings them together as a family.
Watch coaches and players talk about the new look here:
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