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My Favorite Shop in Ithaca: Petrune

Written by Amelia Blevins
4/5/2010

Amelia Blevins '12 browses at Petrune, her favorite store in Ithaca.

My main stop whenever I’m downtown on the Commons is Petrune, which carries clothes and accessories with a creative, retro flair, whether they’re vintage or new.

I love the designs by IC alumna Natasha Keller ’04, a.k.a. One Swell Gal, especially her bright patterned change purses.

She’s also working on a Petrune line of handmade party dresses. She adds vintage touches to these new pieces in what she calls “up-cycling,” like adding a ’70s beaded belt or a decorative rose salvaged from a ’20s gown.

“Our goal is to sell classics from every decade back to the turn of the century,” Petrune owner Domenica Brockman tells me, “and new retro-inspired pieces from independent labels like Tulle and BB Dakota.”

Whether we buy anything or not, Petrune gives my friends and me an excuse for a fun dressing-room fashion show, where we can be ’20s flappers or ’60s mods or ’80s preppies or present-day fashion plates.

And I’m not the store’s only IC fan. Gossip Girl Amanda Setton ’07 was back in town and stopped in for her Petrune fix!



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