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Give Up That Gift Card at UpYourCard.com

Written by 4/5/2010

UpYourCard.com logo

Is that Borders gift card your mom gave you buried in a drawer? With UpYourCard.com, you can trade it online for one that you really want.

Rob Schroeder ’08 and a friend created UpYourCard.com as a way for people to get full value for their unwanted gift cards. (Most online competitors buy unwanted gift cards, but only at a steep discount.)

“When you’re trading, you’re not really losing any money,” Schroeder explains. “You can now trade the gift card for something you will use.”

When it came time to get the site up and running, the IC alum was happy to turn to his alma mater to find quality interns to help him out. Cinema and photography major Greg Dunbar ’10, one of three IC interns Schroeder hired, did public relations for UpYourCard.com, contacting radio, television, and newspaper outlets throughout the country to spread the word about the site.

Dunbar welcomed the opportunity to work with a Park School alum on a project he believed in: “I saw the site as possessing a unique concept that has incredible potential in today’s viral world,” he says.

Schroeder certainly believes in it, especially with the $9 billion in unused gift cards projected for 2010. “Our goal,” he says, “is to become the leading online source for trading gift cards.”



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