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Entrepreneurial Spirit

Written by 11/23/2009

Jared O'Toole '08, cofounder of Under30CEO

Want to start your own business someday?

Talk to someone who’s done it himself.

Jared O’Toole ’08 graduated with a degree in business finance but ultimately decided finance was not for him. Instead he created his own business.

Under30CEO consists of a social network, online magazine, and web seminars for young entrepreneurs.

In November he and cofounder Matt Wilson began broadcasting a national radio show via Small Business Television.

O’Toole firmly believes in branding and marketing with new social media.

“You’ve got to build your personal brand,” he says.“You have to get a blog up and running and start making a name for yourself doing whatever you want.”

Twitter and Facebook are great resources, too. Not only do they reach a large interested audience, but they are free and easy to use.

“It’s free marketing,” O’Toole says. “That wasn’t even a possibility 10 years ago.”



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