With new independent artists entering the music industry every day, the job of an A&R manager is more vital than ever.
Suzanna Slavin ’13 is the A&R manager for Mom + Pop Music, an independent record label in New York City. She has multiple responsibilities, including scouting talent.
She helped discover Courtney Barnett, who was nominated for a Grammy this year for Best New Artist alongside artists like Sam Hunt and Meghan Trainor. She signed her first artist, Mutual Benefit, whose record came out on May 20, called 'Skip a Sinking Stone.'
When signing artists, Slavin looks for factors such as Spotify streams, album sales, and unique lyrics.
“All artists want to do is play their music. With our efforts, their music can spread and be heard,” she said. “It’s rewarding to see an artist’s album out there for people to buy and to stream knowing you helped get that artist out into the world.”
Slavin was an integrated marketing communications major at Ithaca College, where she learned about advertising, public relations, marketing, and sales promotion.
"I took away so much from IC and my IMC major in the Park School," Slavin said. "But I think generally from all of my different classes, a sense of communication skills is key. I think it's important in any job, whether it's music, media, teaching, medical, etc. You could be in a job interview, an important client meeting, or working on a project with your coworkers, and clear and effective communication will get you far."
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